Traditionally menswear and unisex brand Cassette Playa has branched out into womenswear, although enigmatic designer Carrie Mundane hasn’t sacrificed an iota of her vision in doing so. The London based designer believes that clothing is an extension of the self, the avatar of one’s persona projected into reality – the concept of clothing as a second skin is especially important to her. As a parallel to the Cassette Playa vision, the incorporation of Augmented Reality technology into her runway production brings a whole new level of personality and depth to the collection.

The Creators Project

Maison Martin Margiela Men’s S/S 2011 from Purple Magazine on Vimeo.

Although there may have been some doubt as to whether the brand would be able to maintain it’s esoteric identity after the enigmatic Martin Margiela made a complete departure from the house in order to return to painting, this video shows that Margiela hasn’t lost its’ edge one bit.

(Selectism)

Moncler Gamme Bleu Spring/Summer 2011 Runway from LAT Videos on Vimeo.

A high velocity presentation at the Milan Velodrome, featuring Montcler’s Gamme Bleu collab with Thom Browne, and inspired by the Tour de France and the Giro d’Italia. An ingenious runway concept, a rather handsome collection, and inspired musical choices. A real winner.

There is often more than meets the eye when it comes to well designed shirting – this rich navy ‘Safari’ piece from Norse Projects’ Summer collection is full of small, subtle surprises. Contrasting white buttons, roll-up sleeve detailing, and cheekily designed front pockets make this a clever choice for those adventurous summer evenings that run deep and long. A great ‘everyday’ shirt, and at £80 (approx. $120), a paltry sum for this high quality staple.

Available online at GoodHood Store

A collection with this much color would have been unimaginable just a few years ago for fashion house Jil Sander, but with the departure of their famous founder and the arrival of Raf Simons, much has changed. This collection includes powerful yellows and pinks, as well as belted blazers and funky prints. (definitivetouch)

“Mark Gong’s ode to the charm and energy of Young England is a perfect balance of adventurous styling and authentic attitude.”

Photos by Mark Gong

Super edgy, super irreverent, super fresh. Another fantastic editorial from SSENSE.

(Ehh Fashion)

Take vintage, salvage and organic fabrics, add a wild imagination and the results are a quirky story-driven collection from London-based label Lu Flux. Toting a collection entitled Dame and Knight for the upcoming fall season, Lu Flux plays with the all to serious role of protector and provider by infusing the latest range with charm and character. While reliable cuts offer an expected sense of masculinity, fun imagery and details add a fun naivety. Capturing lively spirits and translating the mood into garments, Lu Flux paints the season with much needed glee. (fashionisto)